You may not be aware of this, but if you live in an area with bad tap water, your hair probably has some form of mineral build-up. Dream Filter is the latest innovation by Color WOW to quickly and easily remove minerals out of the hair. Prior to Dream Filter, the best solutions on the market to remove minerals involved chemical treatments under the dryer for 30 minutes or longer. In addition to being messy and time consuming, each treatment would only remove certain types of minerals.
DREAM FILTER PRE-SHAMPOO TREATMENT
Dream Filter is a Pre-Shampoo Mineral Remover that you simply spray on, let set for 1 to 3 minutes, then shampoo out. It will instantly remove metals and minerals that dull, darken, and distort your hair color.
WORKS LIKE A MAGNET IN UNDER 3 MINUTES TO EXTRACT
• Color-distorting elements found in tap and well water
• Metals that interfere with color processing
• Minerals that leave a dulling film on hair and make your hair feel stiff, coarse and rough
NO HEAT, NO CAP, NO MESSY PRODUCT TO DEAL WITH.
Watch the following short video I made to see what Dream Filter can do.
Dream Filter’s breakthrough technology is an industry first. The unique spray-on formula combines 2 molecular filters with 2 polymeric filters (never used in any other hair product) to gently, safely and quickly remove minerals and metals from the hair found in tap and well water…without the need for heat, use of a cap or any messy mixing. It works in only 1-3 minutes! If you are interested in understanding how and why this technology works, watch this short video from Dr. Joe Cincotta, the award-winning chemist that developed all of the Color WOW products.
SO WHO IS THIS FOR?
Anyone who wants to keep their hair color and/or highlights (natural, or chemically-derived!) fresh, light and bright by removing environmental elements that wreck color including traces of calcium, magnesium, copper, iron, manganese, aluminum, and chlorine.
All hair types and colors. Safe, non-harsh, non-stripping spray is especially effective on pale shades of blonde, grey, ash, white and all lighter hair shades that are prone to show stains and discoloration from metals and minerals.
WHEN TO USE DREAM FILTER:
Suggested use is every 3-4 shampoos to keep your color looking fresh and bright. But, with frequent exposure to well water or chlorine, you can use it more often (even daily) because, unlike chelating products, DREAM FILTER is extremely gentle.
FOR BEST RESULTS, USE DREAM FILTER EVERY TIME YOU COLOR YOUR HAIR:
Your salon colorist will get better results when he/she uses Dream Filter prior to applying color chemicals. This is because metals that accumulate on your hair (like copper) can accelerate the color process, which can lead to unpredictable results or even damage your hair.
HOW TO USE DREAM FILTER
Apply Dream Filter to dry hair before shampooing. Spray evenly to saturate hair thoroughly. Wait 1-3 minutes, then shampoo. For best results, use Color Wow Color Security Shampoo followed by Color Wow Color Security Conditioner. Watch this short video by Color Wow’s Global Education Director Giles Robinson to learn more.
What elements does Dream Filter remove from hair?
- Calcium, Magnesium, Aluminum: Leave behind heavy build up, which dulls color, weighs hair down and makes it feel dry.
- Iron, Manganese: Discolor hair by causing it to oxidize, resulting in brassiness.
- Copper: Interferes with color processing by acting as a catalyst with developers, accelerating their strength and causing damage inside and out.
- Chlorine: Produces a green tint on light hair and causes dark hair to turn even darker.
Does Dream Filter affect color processing?
Yes, in a good way! Dream Filter removes metals (like copper and manganese) that act as catalysts to accelerate developers, which can lead to unpredictable results and damage to hair, inside and out. Dream Filter should be used prior to a lightening service to ensure best results.
How does Dream Filter compare to typical chelating formulas?
Typical chelating formulas are either harsh on the hair, compromising the cuticle and stripping color, or are weak and require extended processing time and heat. Dream Filter's breakthrough technology contains a unique combination of polymeric and molecular filters that have been engineered to effectively remove metals faster and more efficiently while being gentle on the hair.
Is this color safe?
Yes, it is pH balanced and does not contain any harsh ingredients.
Is this keratin safe?
Yes, it does not contain any ingredients that will adversely affect a keratin treatment.
Will this work on wet hair?
Yes, but when hair is wet Dream Filter gets diluted and cannot work as effectively. For best results, apply Dream Filter to dry hair.
Can this be used under heat? With a cap?
Dream Filter’s breakthrough technology is effective without the use of heat or a cap.
AQUA/WATER, ACRYLIC ACID/ACRYLAMIDOMETHYL PROPANE SULFONIC ACID COPOLYMER, COCOAMIDOPROPYL HYDROXYSULTAINE, SODIUM POLYSTYRENE SULFONATE, GLYCERIN, PHENOXYETHANOL, TETRASODIUM GLUTAMATE DIACETATE, ETHYLHEXYLGLYCERIN, SODIUM PHYTATE Formula #308-1
BEFORE & AFTERS
If you suffer from discolored hair due to mineral build-up from bad water, Dream Filter is the best solution for getting that picture-perfect hair! It is available for retail at salons carrying Color WOW. Ask your stylist to carry it if not available at your salon. For the professional hair stylist in the southeast, reach out to your local The Salon Center representative or you can contact me at(904)710-1988 or fill out the form below.
Thanks for reading and please let us know the results you’ve gotten using Dream.