Label m and Kaaral Hair Show – A Huge Success!

[su_heading]NICHE Show at the Alhambra, November 18, 2013[/su_heading]

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I know…its been way too long since I last posted.  What can I say…I’ve been busy…but that’s no excuse.

I have had a difficult time getting this blogging thing going on a regular basis.  When you aren’t used to writing for a living, its tough to get going! I have been getting pulled in so many directions – its really hard to stay focused on one task!

This show has taken up a lot of my time…it is more work to put one of these on than you might think.  All of the work payed off though…sort of.  It was a huge success as far as the ticket holders were concerned.

My customers were even asking me before the show started when I was planning the next show! I really picked a great venue to have it.

The Alhambra Dinner Theater turned out to be a perfect place to put on a show!  They have everything you need, plus since they do this every night with their own productions, they have this down to a science.

Compared to having a show in a hotel or convention center, this place was designed for shows…good lighting, sound booth, wireless microphones, stage, and the great acoustics are all there!  And you can’t beat their efficient and excellent food service for over 300 people!

We had a packed house with 337 tickets sold…not bad for a local show!  Compared to our annual main show, “The Taming of The Do”, we sold about half the tickets of that show’s 650 capacity, with only just a few reps selling the majority of tickets.

Here are the main reasons why I think my show was so successful:

  • We had it at a great venue (The Alhambra)
  • I chose 2 entertaining artists
  • Reasonably priced tickets
  • 3 course meal was included
  • Sold the best seats to the first to pay “NOW”
  • Chose a great time of year when few others were doing shows = no competition
  • Stylists hungry for good, local education
  • Well-planned, managed all aspects of the show – stayed in control
  • Unique concept – first time this has ever been done here
  • Another rarity…bringing 2 manufacturers together on stage!

I think that since this show was so successful, I am going to create an e-book that will give other stylists great ideas on how they can put on a successful show of their own.  And I think I will give it away free as a bonus and thank you for subscribing to my newsletter.

I am in the process of editing the videos from the show and offer them for sale to my customers and any other stylists out there that could not make it to the show.  The video will be high quality, with great sound.  The show video is about 2 hours, 13 minutes long.  I am also going to include the behind the scenes footage shot the day before during the model call and prep.

I will post an update as soon as I get it all finished.  I will probably post the sales page on this blog.  Since this is my first time doing this, there is no telling how long it will take me to get it all together…but I promise it will be worth the wait if you are in the hair business!

‘Til next time,

Rich

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